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The purpose of the training (even if people are familiar with Zoom) is to reiterate the rules of the group, make sure their internet connection is good and most importantly that they can be seen and heard when they talk. Any connectivity problems are addressed individually with the participant. Conducting a private 10-minute Zoom training session a few days before the focus group ensures this. One of the most important parts of ensuring a successful focus group session is making sure the participants can be seen and heard. Conduct Zoom trainings with participants prior to the focus group session.At Q2 Insights at least three staff members are involved in real time, in each session. Ideally, there is enough staff devoted to a Zoom focus group project so each staff person has specific tasks and can also back-up or assist other staff members should technical difficulties occur. It takes several people to make a Zoom focus group run seamlessly. For these reasons, riding in a car and walking around should also be discouraged. Again, the idea is to re-create a focused environment where all participants can be fully present. Most obviously, participants should not be allowed to participate if they are driving or being driven as it is dangerous. Have participants agree to the arrangements as a condition of participation.

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Explain in a statement how the virtual focus group needs to have the same feel as a face-to-face session, which is typically to be in a conference room with everyone giving complete and full attention to the focus group discussion. For example, ask questions about whether they have access to a private area that is relatively distraction-free. (No driving or riding in a vehicle as a passenger.)Д¬onsider recruiting criteria that ensures participants contribute to the structure of the focus group.

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Require participants attend the focus group in a quiet area free from distraction.

The goal is to re-create the structure and expectations of a traditional focus group in a virtual space as much as possible. Phones should always be turned off during a focus group. If a phone is used, the participant is unable to see the materials and in turn, respond to the moderatorвЂ™s questions. Additionally, supplemental materials are often shared with the participants during a session. Attending a Zoom focus group via smartphone is not ideal because movement of the camera can be distracting to others and the phone itself is a distraction. Because of the importance of being able to see the participants face, a stable laptop or desktop computer is needed to ensure the camera is also stable. The big difference is a participantвЂ™s body language is not observable to the moderator in a virtual focus group, and so the participants facial expressions become even more important to the research process.

Just like in a traditional focus group, participants respond to the moderator and to other participants. Having access to a laptop or desktop computer is especially important to participate in a virtual focus group. Require participants to use a laptop or desktop computer for the focus group.

Not all participants know about their internet strength from a technical standpoint, so asking if their internet supports streaming services (for example, Netflix or internet gaming) and video chat applications (for example, FaceTime or Skype) even when multiple people in the home are online, is important. It is necessary that participants have an internet connection strong enough to support Zoom. Ask about experience with Zoom and internet access.ДЄlthough there is no reason to exclude participants with no prior Zoom experience, it is helpful to know which participants might need more training or less training on Zoom prior to the focus group.This article provides tips on planning and executing a successful virtual focus group using the Zoom conferencing platform. Despite most people being familiar with Zoom, ensuring a successful virtual focus group takes planning and precise execution. Since the Zoom conferencing platform has suddenly become an important part of the fabric of business, schools, and our social lives, getting respondents and clients to move to virtual focus groups using Zoom is a relatively easy task. Due to recent Covid-19 concerns, it has been necessary to adapt the traditional focus group methodology to a virtual focus group methodology using Zoom Video Communications (Zoom). Despite the increase in automation of many research methods, the traditional face-to-face focus group remains a mainstay in marketing research. Many of these methods have become more automated. Tips for Conducting a Successful Focus Group on ZoomДЄt Q2 Insights, we always use state-of-the-art approaches to conducting qualitative and quantitative marketing research studies.

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